No matter where you are in the world today, one popular signboard ensures that you’re never truly lost. Nando’s, famous for its peri-peri chicken, has become a truly global name with over 1000 locations worldwide. 2022 was a special year for Nando’s UAE. Not only did it celebrate one of its best years ever in terms of performance, but it also completed 20 years in the Emirates. Delivery had been a part of Nando’s operations for over 10 years now, but as the pandemic rolled in, the brand had to change integral parts of its operations to continue to succeed.
To cater to customers' demand for its famous peri-peri chicken at home, Nando’s initially accepted home delivery orders via phone calls and direct orders on the website. This process worked fairly smoothly for the brand until they went live on online food delivery aggregators. As online orders via these platforms continued to grow, the brand noticed that there were severe delays arising due to the manual punching of aggregators' orders into their POS. For a global brand obsessed with providing a stellar customer experience, these delays were simply unacceptable and they realised they needed a cloud-based system to automate operations.
Another challenge the brand faced was that its menu structure was fairly complicated with a variety of combos and other modification options. Constant menu updates are a core part of Nando’s strategy and they wanted to introduce new items or new promotions every other quarter, which proved to be difficult when they were dealing with the aggregators directly.
Nando’s evaluated multiple options before deciding to go ahead with UrbanPiper and it is a decision they stand by today as they have a very stable integration. Nando’s representatives find the system very straightforward, user-friendly, and easy to use as they have made it a core part of their operations.
In order to stay ahead of the competition, it is extremely important for brands to study their own performance. This is another key aspect that Nando’s relies on UrbanPiper for as they use the dashboard to generate reports and analyse data extensively.
One of the key challenges that UrbanPiper helped solve was deploying Nando’s complex menu on online aggregators. While the initial setup proved to be challenging, the support & communication provided helped smooth it over. Now, menu updates have become a matter of a few clicks and the brand is able to deploy the updates on multiple platforms at the same time.
Nando’s evaluated multiple options before deciding to go ahead with UrbanPiper and it is a decision they stand by today as they have a very stable integration. Nando’s representatives find the system very straightforward, user-friendly, and easy to use as they have made it a core part of their operations.
Before UrbanPiper, we used to manually punch orders, so it certainly took up a lot of time. With menu updates as well, we update our menus quite often, and with UrbanPiper, we are able to make the updates and push to all the aggregators"
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