Just Eat allows users to search for local takeaway restaurants, place their orders, pay online, and choose whether to have their orders delivered or picked up. Read our guide on How to Sign Up Your Restaurant on Just Eat in 5 Easy Steps.

To effectively market your restaurant on Just Eat, you need to focus on both customer acquisition and retention. Here are the top Just Eat marketing strategies that can help boost your visibility and sales.

1. Leverage Just Eat’s Automation Tools For Personalized Marketing

Just Eat uses Salesforce Marketing Cloud to streamline its marketing efforts and ensure a personalized customer experience. Automation helps Just Eat combine and update data from various sources, allowing the platform to create unique email content tailored to each customer.

How can you use this for your restaurant?

• Automate email campaigns: Use Just Eat’s tools to send personalized promotions based on customer behavior, such as order history and preferences.
• Track customer data: Gather insights from customer interactions to send targeted offers that can boost repeat orders.
• Create loyalty programs: Implement automated loyalty programs that reward customers for frequent orders, fostering long-term relationships.

2. Implement Localized Marketing Strategies

Localized marketing is at the core of Just Eat’s strategy to engage with diverse customer bases across different regions. For your restaurant, this means tailoring your marketing efforts to your local audience.

Localized strategies to consider:

• Partner with local vendors: Collaborate with nearby food suppliers to offer unique menu items that cater to local tastes.
• Targeted promotions: Launch region-specific promotions and discounts to attract local customers. Use data from Just Eat to understand local preferences.
• Engage in community events: Participate in local events or sponsor community initiatives to enhance your brand presence. This not only helps in building a loyal customer base but also in gaining trust.

Use UrbanPiper’s centralized platform to manage these promotions effectively across multiple delivery partners like Just Eat, Swiggy, and Zomato. Learn more about how UrbanPiper can simplify your restaurant operations.

3. Personalize Customer Experience

Personalization is crucial in today’s competitive market. Just Eat leverages customer data to provide a personalized experience, from tailored food recommendations to customized promotions.

Here’s how to personalize your Just Eat marketing:

• Offer customized menu options: Use customer data to highlight dishes based on dietary preferences or previous orders.
• Send personalized offers: Utilize the data analytics tools provided by Just Eat to send targeted discounts and offers.
• Implement a loyalty program: Reward your customers with points or discounts for every purchase to encourage repeat business.

4. Optimize Your Digital Marketing Strategies

With over 4.4 billion expected social media users by 2025, digital marketing is essential for visibility on Just Eat. Implement diverse digital marketing tactics to boost your restaurant’s online presence.

Effective digital marketing strategies include:

• Social Media Marketing: Use platforms like Facebook, Instagram, and Twitter to share engaging content and promotions. High-quality images of your dishes and user-generated content can significantly boost engagement.
• Search Engine Optimization (SEO): Optimize your Just Eat menu with relevant keywords to appear in local searches. Ensure your descriptions are clear, and your menu is easy to navigate.
• Influencer Partnerships: Collaborate with local influencers to reach a broader audience. Influencers can share their dining experiences and promote your restaurant, enhancing brand awareness.
• Email Marketing: Use personalized emails to update customers about new menu items, promotions, and events. Just Eat’s platform allows you to send targeted emails based on customer data.

5. Encourage Customer Reviews

Customer reviews are a powerful tool for building trust and attracting new customers. Just Eat encourages users to leave reviews, which can help your restaurant improve its reputation and visibility on the platform.

How to encourage and leverage customer reviews:

• Request feedback: After every order, send a follow-up message asking customers to leave a review.
• Respond to reviews: Engage with your customers by responding to both positive and negative reviews. Acknowledge their feedback and make improvements where needed.
• Use positive reviews in marketing: Showcase customer testimonials in your marketing campaigns to build credibility.

Read our guide on improving your restaurant reviews to effectively manage and leverage customer feedback.

Just Eat For Business: A B2B Opportunity

Just Eat for Business is tailored for companies looking to offer their employees meals from top restaurants delivered directly to their offices. This service provides a lucrative opportunity for restaurants to expand their customer base.

Key features include:

• Group Ordering: Allows teams to order meals collectively from curated restaurants.
• Individual Ordering: Employees can order individually with meal allowances.
• Office Catering: Ideal for meetings and events, allowing businesses to order large quantities with ease.

Participating in Just Eat for Business can significantly boost your restaurant’s sales, especially in business hubs.

Benefits Of Partnering With Just Eat

Joining Just Eat comes with several perks that can help your restaurant grow:

• Orderpad Device: Manage orders seamlessly with a tablet and printer provided by Just Eat.
• Free Merchandising: Receive complimentary promotional materials to enhance brand visibility.

Just Eat is at the forefront of integrating new technologies like AI and machine learning to enhance customer experience and streamline operations. By adopting advanced analytics tools, the platform can offer personalized recommendations and optimize delivery processes.

For restaurants, this means:

• Better customer insights: Use data from Just Eat to understand customer preferences and improve your offerings.
• Efficient operations: Platforms like UrbanPiper can help you manage orders and menu updates seamlessly, ensuring a smooth workflow across multiple delivery platforms.

Conclusion

Leveraging effective Just Eat marketing strategies can significantly boost your restaurant’s visibility and sales on the platform. From personalized marketing and localized strategies to optimizing digital presence and encouraging reviews, these tactics can help your restaurant stand out in the competitive food delivery market.

So, get listed on Just Eat and enjoy many opportunities to stumble upon the mix that works perfectly for you!

Ready to experience the difference? Reach out to us with any questions. If you're aiming to expand your restaurant delivery across multiple locations and brands, we're here to support you.