With Indian restaurants earning up to 33% of their revenues from food delivery, have you tapped into the immense potential of Swiggy for your business?
As one of the largest delivery platforms in India, Swiggy connects over 300,000 restaurant partners with countless food lovers in more than 500 cities. Ready to boost your restaurant’s digital presence? Here’s how you can get started on Swiggy.
A Step-by-Step Guide: How Can You Register Your Restaurant on Swiggy?
Adding your restaurant to Swiggy involves a few structured steps to ensure your business is ready to reach a wide audience. Follow these steps:
Step 1- Creating a Swiggy Account
Visit the “Partner with us” page on Swiggy’s official website to initiate the registration process.
Provide essential details such as the contact information, restaurant name, owner’s name, Point of Contact (POC) designation, and city information.
Click on the “Proceed” button to move to the next step.
Step 2- Submitting Relevant Documents
Enter the business entity name and address details accurately.
Upload essential documents including the Food Safety and Standards Authority of India (FSSAI) certificate and Goods and Services Tax (GST) certificate.
Complete the Know Your Customer (KYC) process as per Swiggy’s requirements.
Step 3- Verification of Documents
Prepare additional documents such as a cancelled cheque, a copy of the menu, and the takeout bill.
Submit these documents for verification to ensure compliance with Swiggy’s standards and regulations.
Step 4- Signing the Partnership Agreement
Once all documents are verified, a Swiggy representative may schedule a visit to your restaurant location.
During the visit, the representative will verify the information provided and sign a Partnership Agreement with the restaurant owner.
Upon successful completion of this step, you will receive an acknowledgment message on your registered mobile number and email address.
Step 5- Payment of Commission
Restaurants on Swiggy are required to pay a commission based on various factors including the locality of the restaurant and any additional promotional services availed.
Ensure timely payment of commissions to maintain a smooth partnership with Swiggy and access their platform’s benefits effectively.
Step 6- Going Live
Get ready for more orders and new customers on Swiggy!
What are the Eligibility Criteria to Register Your Restaurant on Swiggy?
To register your restaurant on Swiggy, it's crucial to meet specific eligibility criteria. Here's a brief overview:
Legal Compliance: Your restaurant must comply with all local health and safety regulations, including having an up-to-date FSSAI license.
Operational Kitchen: An operational kitchen capable of meeting Swiggy's quality and delivery standards.
Menu Diversity: A diverse menu that caters to a wide range of tastes and preferences can increase your restaurant's appeal on the platform.
Delivery Capability: While Swiggy provides delivery partners, ensuring your restaurant can handle packaging and has a system in place for efficient handovers is key.
What Documents Do You Need to Register on Swiggy?
When registering your restaurant on Swiggy, you'll need to prepare a set of essential documents to ensure a smooth and efficient onboarding process. These documents are crucial for verifying your business's legitimacy and operational standards.
Documents needed to register your restaurant on Swiggy
Generally, you can expect to need:
PAN Card of the Owner/Restaurant: For identification and financial transactions.
GST Registration Certificate: To recognize your restaurant as a legitimate entity for taxation.
Bank Account Details: A cancelled cheque or bank statement for financial transactions.
FSSAI License: This certifies your adherence to food safety regulations.
Menu Details: Preferably in digital format, detailing your offerings with prices.
Gathering these documents beforehand will streamline your registration on Swiggy, paving the way for your restaurant's successful listing on one of the leading food delivery platforms.
The Benefits for Your Restaurant: Why Partner with Swiggy?
Becoming a Swiggy restaurant partner offers numerous benefits, significantly boosting your business's visibility and reach.
Why Partner with Swiggy?
Here are some key reasons to consider:
Increased Exposure: Swiggy, with its vast user base, can significantly increase your restaurant's visibility, attracting more customers.
Convenience: Offering delivery through Swiggy makes it convenient for customers to order from your restaurant, enhancing their dining experience.
Efficient Order Management: Swiggy's platform provides an efficient order management system, helping streamline operations.
Marketing Support: Swiggy offers marketing and promotional support, helping you reach out to more potential customers effectively.
Data Insights: Access to customer data and analytics helps you understand market trends and customer preferences, aiding in strategic decision-making.
What Commission Does Swiggy Charge?
As a restaurant owner considering partnering with Swiggy, it's crucial to understand the commission structure imposed by the platform. Swiggy charges a commission for facilitating food delivery services, and being aware of these fees is important for making informed business decisions.
The exact commission percentage may vary based on factors such as the location of the restaurant, the popularity of your brand, the type of cuisine offered, and the demand in the area.
What Should You Do After Registering Your Restaurant on Swiggy?
Congratulations on successfully registering your restaurant with Swiggy! Now that you've taken the first step towards expanding your reach and boosting your business, it's essential to strategize your next moves to make the most out of this partnership.
1. Optimize Your Swiggy Profile:
Complete Your Profile: Ensure that all the information on your Swiggy profile is accurate and up-to-date. This includes your restaurant name, address, contact details, menu items, prices, and working hours.
Add High-Quality Photos: Upload visually appealing images of your restaurant's interior, exterior, and signature dishes. High-quality photos can attract more customers and entice them to order from your restaurant. Images should be of good resolution, with 300 DPI preferred, but images above 100 DPI can be used. Ensure images have good lighting quality and are centrally aligned. Only JPG formats can be used. Images should be sent with the following specifications:
Size: Width 2800px x Height 2519px (Ratio 10:9)
Resolution: 100 DPI, maintaining 170px padding on all four sides
Thumbnail Image: Ratio 11:13 (1760px x 2080px), with no logos, writings, or watermarks. It’s recommended to keep the hero dish (best seller) of the restaurant as the thumbnail.
Following these guidelines will help ensure your images are attractive and effective in promoting your restaurant on Swiggy.
Craft Compelling Descriptions: Write engaging descriptions for your menu items to capture customers' attention and highlight your restaurant's unique offerings.
2. Set Up Seamless Operations:
Streamline Order Management: Implement an efficient system for receiving and processing Swiggy orders. Train your kitchen staff to handle online orders promptly and accurately. UrbanPiper's centralized order management system manages all delivery platforms from one place, maintaining accurate inventory levels and avoiding stockouts. With auto-confirmation of orders, UrbanPiper further streamlines your operations for a seamless customer experience.
Manage Menu: Integrating UrbanPiper with your Swiggy profile streamlines operations and boosts your online presence. It allows seamless management of menu items and prices across multiple delivery services, ensuring your menu is always up-to-date and accurate. This reduces cancellations and order modifications, enhancing customer satisfaction.
Ensure Timely Deliveries: Coordinate effectively with your delivery partners by minimizing preparation time and promptly accepting orders to ensure timely deliveries to Swiggy customers. Prompt deliveries enhance customer satisfaction and encourage repeat orders.
3. Implement Marketing Strategies:
Promote Your Swiggy Presence: Leverage your social media channels, website, and physical marketing materials to promote your availability on Swiggy. Encourage your customers to share their positive experiences by leaving ratings on Swiggy.
Run Promotions and Discounts: Offer exclusive promotions, discounts, or combo deals for Swiggy customers to attract new customers and increase order volume. Use Swiggy's promotional tools to feature your special offers prominently. Additionally, use our menu engineering matrix guide to decide on the best offers and promotions to maximize your impact.
4. Monitor Performance and Analytics:
Track Order Metrics: Monitor key performance indicators such as order volume, average order value, and customer ratings on Swiggy's partner dashboard. Analyze trends over time to identify areas for improvement and optimization.
Utilize Data Insights: Leverage data to gain insights into customer preferences, ordering patterns, and market trends. Use this information to tailor your offerings and marketing strategies accordingly. UrbanPiper's analytics tool provides valuable insights into your restaurant's performance on Swiggy and all other platforms across your brands and locations, helping you make data-driven decisions to improve customer experience and increase sales.
5. Expand Your Reach and Partnerships:
Collaborate with Swiggy: Explore collaboration opportunities with Swiggy for marketing campaigns, cross-promotions, or featured listings. Building a strong partnership with Swiggy can provide you with additional visibility and support for your restaurant business.
FAQs
How long does it take for my restaurant to get approved on Swiggy after registration?
A: The approval process typically takes a few days to a couple of weeks, depending on various factors such as document verification and Swiggy's internal processes. You will receive a notification once your restaurant is approved and live on the platform.
How do I handle orders received through Swiggy?
A: Once you receive an order through Swiggy, you will be notified via the Swiggy partner app, a call, or the dashboard. Alternatively, if you are using platforms like UrbanPiper, you can track orders from all delivery service partners on a single dashboard or directly in your POS system. It is essential to promptly acknowledge and fulfill the order to ensure timely delivery to the customer. Make sure your kitchen staff is trained to handle online orders efficiently.
Can I offer promotions or discounts to Swiggy customers?
A: Yes, you can offer exclusive promotions, discounts, or combo deals for Swiggy customers to attract more orders and increase customer engagement. Swiggy provides tools and features to help you set up and manage promotions effectively.
What are the image requirements for Swiggy?
A: Images should be of high quality with good resolution—300 DPI is preferred, but images above 100 DPI can be used. Images should be sent in Width 2800px X Height 2519px (Ratio 10:9) with 100 DPI, maintaining a 170px padding on all four sides. For thumbnails, use an 11:13 ratio (1760px X 2080px) without logos, writings, or watermarks. It is recommended to keep the hero dish (best seller) of the restaurant as the thumbnail.
How can I track the performance of my restaurant on Swiggy?
A: Swiggy’s partner dashboard lets you monitor key metrics like order volume, average order value, and customer ratings. UrbanPiper’s analytics tool offers additional insights across all platforms, helping you make data-driven decisions to enhance customer experience and boost sales.
Conclusion
Registering your restaurant on Swiggy opens up a world of opportunities to enhance your online presence, reach new customers, and grow your business. By following the steps outlined in this guide, you can ensure a seamless registration process and set yourself up for success on the platform.
Ready to experience the difference? Reach out to us with any questions. If you're aiming to expand your restaurant delivery across multiple locations and brands, we're here to support you.
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