Overview

CureFoods, driven by its mission to build tomorrow's food brands today, is committed to making honest food that customers love. Through incubating innovative food brands and operating state-of-the-art cloud kitchens, CureFoods strives to democratize access to good food in a sustainable manner.

Currently, CureFoods runs prominent brands such as EatFit, CakeZone, Sharief Bhai, Nomad Pizza, Olio, Rolls on Wheels, Great Indian Khichdi, Home Plate, Juno's Pizza, and Ovenfresh. With over 300 outlets—including 250 cloud kitchens and 50 offline locations—CureFoods processes around 1.5 million orders per month through platforms like Swiggy, Zomato, and physical locations.

Managing such a vast network efficiently required a strategic partnership with UrbanPiper, aimed at simplifying multi-channel operations, improving efficiency, and enhancing customer experience.

Challenges

Operating at such scale presents unique challenges:

• Multi-Channel Management: CureFoods faced difficulties in managing a unified inventory across multiple sales channels. With the same SKU listed across various channels, stockouts were frequent, leading to poor customer experience and missed opportunities.
• Multi-Brand Management: CureFoods operates a diverse portfolio of brands, each with its own unique operational requirements, menus, and customer preferences. Coordinating the inventory, pricing, and promotions for multiple brands across 300+ outlets proved to be a daunting task, requiring significant resources and causing inefficiencies in day-to-day operations.
• Real-Time Pricing and Availability: Ensuring accurate and consistent pricing and product availability across 300+ outlets and multiple channels demanded extensive manual intervention, which slowed operations and left room for errors.
• Data Visibility Across Operations: Managing a wide network of diverse restaurant brands required a clear, real-time overview of the business—from order statuses to inventory and performance metrics. Without a centralized dashboard, decision-making was often reactive, hampering operational efficiency.

Solution

To address these challenges, CureFoods partnered with UrbanPiper, leveraging its suite of solutions to streamline operations and boost efficiency:

• Unified Inventory Management: UrbanPiper's platform allowed CureFoods to manage a common inventory across multiple sales channels, reducing the chances of stockouts and ensuring customers always received what they ordered. This synchronization was crucial in maintaining consistency and boosting customer satisfaction.
• Single View of Operations: With UrbanPiper's solution, CureFoods gained a comprehensive, unified dashboard that provided visibility across all channels and outlets. From store managers to revenue analysts, each team member could access the information they needed, leading to better coordination and quicker decision-making.
• Smooth Transition and Onboarding: UrbanPiper's seamless integration capabilities ensured a swift and efficient transition from CureFoods’ previous service provider. For example, the “Roll On Wheels” brand was fully onboarded to UrbanPiper within just one week. This smooth process not only minimized downtime but also allowed CureFoods to quickly leverage granular metrics like serviceability and availability at individual time slots, uncovering gaps and opportunities for improvement.
• Reliable Integration: UrbanPiper’s system offered robust integrations across platforms like Swiggy, Zomato, and offline POS systems, simplifying operations for CureFoods’ diverse brands. By consolidating operations into a single platform, UrbanPiper made it easier for CureFoods to manage multiple brands, promotions, and offers across geographies, ensuring efficiency and accuracy at scale.
• 24x7 Support: UrbanPiper’s commitment went beyond providing technical solutions—it delivered consistent and dependable support. Whether it was implementing new initiatives or resolving issues, CureFoods always had the assistance it needed. This steadfast reliability played a key role in strengthening the partnership and fostering long-term collaboration.

Results

Since implementing UrbanPiper, CureFoods has seen remarkable improvements:

• Operational Simplification: The streamlined operations have made managing multiple brands, channels, and outlets simpler, enhancing productivity. The platform's single-window view has empowered every team—from inventory management to revenue analysis—to access real-time data, leading to quicker and better-informed decisions.
• Scalable Growth: Over the past five years, CureFoods has grown from processing just 1,000 orders a day to 55,000 orders daily, supported by UrbanPiper's reliable channel management and inventory solutions. This partnership has expanded from initial channel management to offline POS integration, inventory management, and building custom data stacks.
• Reduced Cancellation Rates: By improving inventory synchronization and ensuring real-time updates across all platforms, CureFoods has significantly reduced order cancellations caused by stockouts or inaccurate product availability. This improvement has enhanced customer satisfaction and operational efficiency.
• Better ROI Tracking: With UrbanPiper's help, CureFoods can now track offers, discounts, and campaigns in real-time, providing deeper insights into what's driving ROI. This data has been pivotal in identifying areas to double down on and capitalize on opportunities for growth.
• Better Platform Visibility: UrbanPiper's unified dashboard has provided CureFoods with a comprehensive view of their entire business. From order pipelines to inventory levels, every stakeholder—from store managers to C-level executives—can access relevant data instantly. This enhanced visibility has improved coordination, reduced manual effort, and enabled faster, data-driven decisions.