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ONDC's Disruptive Influence on the Food Industry: What You Need to Know

Have you heard of ONDC (Open Network for Digital Commerce)? If not, you're missing out on profitable opportunities for the food industry in India. ONDC is a revolutionary platform that has been established by the Government of India. It serves as a network of interconnected e-commerce businesses, allowing sellers, including brands, to list and sell their products directly to customers.

Have you heard of ONDC (Open Network for Digital Commerce)? If not, you're missing out on profitable opportunities for the food industry in India.

What is ONDC, and Why Should You Care?

ONDC is a revolutionary platform that has been established by the Government of India. It serves as a network of interconnected e-commerce businesses, allowing sellers, including brands, to list and sell their products directly to customers.

Now, here's the exciting part: ONDC is a massive step towards building an open, transparent, and reliable ecommerce ecosystem for India. That means it's more accessible and inclusive for everyone, including restaurant owners like you! 

ONDC is already getting up to 25k orders per day, according to some reports. It has onboarded over 29,000 sellers who sell more than 3.6 million products on the platform. ONDC is also aiming to create an inclusive and open network for digital commerce that benefits small and medium businesses, as well as customers who can enjoy lower prices and better choices. ONDC charges a 3% commission, enabling restaurants and food chains to better price their offerings.

Now, we know what you're thinking: "That's great, but what's in it for me?" 

Well, ONDC offers a range of benefits for your restaurant!

  • Opens new channels that allow you to reach more customers. 
  • Increase your💰revenue. 
  • Lower commission, which means you get to keep more of your profits. 💵
  • Offers greater control over your brand and customer data. 
  • Offer discounts directly through ONDC to build stronger customer relationships and increase sales. 📈

How can customers order from ONDC?

Customers can access ONDC through various buyer apps, such as Paytm, Phonepe’s Pincode, Meesho, and Magicpin. These apps connect customers to the ONDC network, where they can browse and order products from a wide range of sellers across categories. Customers can also enjoy a simplified checkout experience and pay through their preferred mode of payment, making it a smooth and seamless experience for them.

How to get your restaurant on the ONDC platform?

ONDC with UrbanPiper

That’s where we come in! We are proud to announce that UrbanPiper has recently partnered with ONDC to make it even easier for our clients to join the platform. We are enabling merchants to go live on ONDC through partners uEngage and Bitsila, making it easier and cost-effective for you to sell your products and services directly. 🤝

T Koshy, MD & CEO of ONDC said, “UrbanPiper's platform, coupled with uEngage and Bitsila's expertise, will enable merchants to sell directly on ONDC, thus paving the way for enhanced operational efficiency.”

Here’s what Ashish Saxena, UrbanPiper India’s Head Of Business, had to say, "We are thrilled to partner with ONDC, uEngage and Bitsila to bring the benefits of our platform to more businesses across India. Our technology will enable merchants to sell on ONDC in a way that is easy, efficient, and cost-effective, and we are excited about the opportunities this will create for our customers."

With this partnership, you can now benefit from the offerings of UrbanPiper while expanding your reach through ONDC! It's as simple as getting in touch with our partners at the contact details provided below!

uEngage

+919915550701
Sameer Sharma (CEO and Co-Founder)

Bitsila

+918951898275, +919972409449
Sooryah Pokkali (Co-founder & CBO)

Shriya Malik
Content Marketing Manager

Creating appetizing content for restauranteurs is my passion and profession.

Want to learn more?

Schedule a free demo with our experts to see how UrbanPiper can help your business